Building Websites That Work

January 24, 2006 | 8:00 am - 12:00 noon | $75 | Chicago

Learn how to drive business results online

Can you answer these important questions about your website?

  • How long does it take for you to update critical content?
  • How much time do you waste making the same change multiple times?
  • What is the impact of a button color on usability? How can you tell whether a change like this will help your site?
  • Are you driving people to your website? Are they the right people?
    How can you tell?
  • Does your target audience know you’re on the Web?
    Can the search engines find you?
  • Do you have search-engine prominence? For what?

Join Duo Consulting for “Building Websites That Work.” In this half-day seminar, you will learn how to build, optimize and maintain great websites that drive the business you want.

Schedule for Tuesday, January 24, 2006
8:00-8:30 Registration & Continental Breakfast
8:30-8:45 Building Websites That Work
8:45-9:15 Design for Usability
9:15-9:45 An Action Plan for Your Website
  Break
10:00-10:30 Online Marketing Strategy & Keyword Ideation
10:30-11:15 Using Web Statistics to Measure Performance
11:15-12:00 10 Tips for a Successful Website Project

Speakers & Topics

Design for Usability

Yvonne Doll
What do you do with a site that looks fantastic but is a navigation nightmare? Our resident expert will share the principle tenants of usability and how they apply to your site. You will learn what works and what doesn’t from a design perspective so you can avoid a beautiful mess.

An Action Plan for Your Website

Adam Howitt
There are three fundamental types of websites: informational, commerce and lead-generation. This presentation will begin by reviewing the goals of each before providing actionable recommendations to meeting those goals and tips for improving your position with search engines.

Online Marketing Strategies

Sonny Cohen
In the new economy, and especially online, customers are in charge. They look for us. And the number one way customers look online is with a search engine. Participate in an overview of the latest in e-newsletters, pay-per-click and search engine optimization, and learn why keywords are critical to search engine success.

Using Web Statistics to Measure Performance

Fred Salchli
The marketing power of the Web is in the numbers. Get an overview of the data being collected right now about the visitors coming to your site – and learn how to use this data to adjust and optimize your site to achieve your goals.

10 Tips for a Successful Website Project

Kim Williams-Czopek
Whether you’re considering a rebuild of your website or adding a new content management system, you need to do it right. Common mistakes include making decisions by committee or not appointing a project manager. Learn 10 tips for successfully managing a website CMS project from an expert in the field.